Showing posts with label breast cancer. Show all posts
Showing posts with label breast cancer. Show all posts

The Breast Cancer Awareness Body Paint Project





The Breast Cancer Awareness Body Paint Project
is an ongoing series designed and created by Michael Colanero with the first survivor, model Cindy Papale (shown below), to raise awareness and funds for Breast Cancer causes.


Body artist Keegan was brought onboard and painted all but one of these women [the "tribute" image with the twin towers was painted by Lucianne Ungerbuehler]. To come up with the imagery, Keegan and Colanero would talk with the survivors, get a feel for their personality and collectively come up with a theme. Once the theme was decided upon, Keegan would then paint a base image on the models using a combination of hand painting and airbrushing.

Michael then took the photos which he digitally manipulated as shown below:



The following images are of 15 actual Breast Cancer Survivors. They intend to have a total of 50:









These images are available for sale on cafepress and all profits from the sales currently go to The Kristy Lasch Miracle Foundation. The foundation helps women under the age of 30 with medical related expenses who are battling breast cancer. Kristy was diagnosed at age 22 and lost her battle at 26. The Foundation is in her memory. Please note that The Kristy Lasch Foundation is not affiliated with this project beyond being a recipient of their donations.

Body art by Keegan

Please Shop for Fundraising Products at:
http://www.cafepress.com/BCABPP

Follow the project on twitter:
http://www.twitter.com/BCABPP

Behind the scenes videos:
http://www.YouTube.com/BCABPP

Full Series on Flickr:
http://www.flickr.com/photos/uncommonstock/sets/72157615502729662/detail

Andy Yang Soo Kit Body Paints For Singapore's Breast Cancer Foundation.




Making the rounds on the design and advertising blogs is this new 2010 ad campaign for the Breast Cancer Foundation's Awareness and Education Programme in Singapore. Created by DDB Worldwide, Singapore, they feature women's bodies illustrated by Andy Yang Sookit.





The three print ads and accompanying collateral pieces, with photos by Allen Ng, feature breasts and stomachs painted with Kryolan Grease Paint and ask if you are "obsessed with the right thing" and urge regular breast checks.


above and below: collateral materials featuring the art and the pink ribbon pin for 2010


A charming and engaging way (and hopefully, effective) to bring a serious subject to your attention.

Agency: DDB Worldwide, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi/ Joji Jacob
Art Director: Andrea Kuo/ Thomas Yang
Photographer: Allan Ng (Republic Studios)
Digital Imaging: Agnes Teo
Illustrator: Andy Yang Soo Kit
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai

See more of Andy's wonderful illustrations here