Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Watch 3 Urban Artists As They Design The Lucha Libre Bottles for 1800 Tequila.




For the past few years 1800 Tequila has been releasing limited edition artist series bottles.

The most recent, the fabulous new Lucha Libre Series of 6 artist designed bottles for 1800 Tequila have recently been introduced and are now accompanied by three mini documentaries of their creation by A76.


above: Gary Baseman working on his bottle art and the finished product

Highlighted are three award winning artists (Gary Baseman, Tristan Eaton, Yuko Shimizu) designing and speaking about their Luchador themed artwork for the limited edition 1800 Tequila Bottles.


above: Yuko Shimizo talks about her design and the finished product

Through the combination of stylized editing and Mexican influenced original music, the videos immerse viewers into the artists' creative process, as well as their different personality and locations.


above: Tristan Eaton's bottle art in progress and the finished product

Watch as Yuko Shimizu, Tristan Eaton and Gary Baseman create their original art work for the new limited edition Luchador bottle series for 1800 Tequila.

Yuko Shimizu:

Tristan Eaton:

Gary Baseman:


In addition to the bottles featured in the documentaries, the other 3 Lucha Libre bottles were designed by Tes One:

Ray Smith:

and Alex Hank:


The video series was created and produced by Duffy Higgins in partnership with Proximo Spirits & 1800 Tequila. An A76 Production.


PRODUCED & DIRECTED BY: DUFFY HIGGINS
EDITED BY: JOHN REIS
SOUND MIXER & SOUND DESIGN BY: ROB DALY
MUSIC BY: MAD PAN PRODUCTIONS
PRODUCTION ASSISTANT: GUILIA ARMENTANO

The full line of the 3rd Artist Series of bottles for 1800 Tequila:

Over at NOTCOT, you can see the unboxing of the promotional mailer and all the cool Lucha Libre related design goodies by Dead As We Know It that came with it.

Angelina Jolie Print Ad and Video Teaser for Louis Vuitton's Core Values Campaign.



above photo (detail) by Annie Leibovitz


Angelina Jolie is the latest celebrity photographed by Annie Leibovitz for Louis Vuitton's ongoing "Core Values" ad campaign. Posing in a wooden boat in Cambodia, and wearing her own clothes, the print ad broke yesterday and will soon be accompanied by an interview with the actress, filmed on location, to be featured on Louis Vuitton's Journeys microsite.


Angelina Jolie print ad for Louis Vuitton, shot by Annie Leibovitz

The previous ads, photographed by Annie Leibovitz for the Louis Vuitton Core values campaign, are shown below and feature Bono, Mikhail Baryshnikov, Buzz Aldrin, Sally Ride and Jim Lovell and Sean Connery:






What makes Angelina's ad even more beautiful is that Ms. Jolie has donated a large slice of the $10m (£6m) she is said to have been paid from a Louis Vuitton photo shoot to charity, according to Sky News.

The following teaser launched yesterday on Louis Vuitton's Journey microsite:


From WWD:
She’s barefoot, wearing her own clothes, no makeup and toting her own elegantly weathered monogrammed Alto bag. Yet Angelina Jolie looks radiant and completely in her element, reclining on a wooden boat in a verdant, lakeside landscape in Cambodia’s Siem Reap province. Jolie discovered the country in 2000 when she filmed “Lara Croft: Tomb Raider,” and it sparked her humanitarian activism.

She’s the latest celebrity to pose for Louis Vuitton’s popular “Core Values” campaign — and surely the only one who brought four children to the photo shoot, some of whom had to be shooed out of Annie Leibovitz’s frame.

“People are not used to seeing Angelina in this situation,” said Pietro Beccari, Vuitton’s executive vice president, unveiling the image exclusively to WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand.”

The ad is slated to break in the International Herald Tribune on Wednesday, followed by a range of news, general interest and lifestyle publications, including Vanity Fair.

Beccari declined to disclose budgets for the media buy, or comment on reports Vuitton paid the American actress millions for the shoot. He would only say Jolie donated an undisclosed portion of her fees to a charity.

The campaign is expected to run for at least 18 months alongside a few other recent “core values” personalities, including Bono and Sean Connery. Vuitton introduced the advertising concept in 2007 as a way to trumpet its travel roots and showcase its perennial monogrammed leather goods as a balance to its fashion-driven marketing — and to reach a broader audience. Other personalities who have posed for Vuitton include Mikhail Gorbachev, Keith Richards and Catherine Deneuve.

Today, Louis Vuitton posted the teaser on its Web site, louisvuittonjourneys.com/cambodia, foreshadowing an interview with Jolie that will be posted later in the month. In it, she is expected to discuss how her visit to Cambodia was a life-changing experience, awakening her to the plight of Third World countries. She adopted her eldest son, Maddox, from Cambodia and she and Brad Pitt established the Maddox Jolie-Pitt Foundation, which is active in community development and conservation in the country.

“This campaign is about a very special person and a very special journey,” Beccari said.

And a storied handbag. Beccari showed off several paparazzi shots of Jolie toting the Alto carryall, which is believed to be at least six years old. The style is no longer in production, but “we are considering to re-edit it,” Beccari noted.

Louis Vuitton Journeys/Cambodia

Bombay Sapphire's New Ad Campaign is Projected & Infused with Imagination.




A new tv commercial and an augmented reality projection for Bombay Sapphire gin have launched as part of their Infuse Your Imagination campaign. The campaign is born out of the rich heritage and story of the product itself; infusion is linked to the innovative production process of Vapour Infusion used in the making of the gin and imagination relates to the brand's story, from the launch of the pioneering blue bottle to the botanicals that give Bombay Sapphire its unique, balanced and uplifting taste.

The "Project Your Imagination" on London's Battersea Power Station:



The London Landmark Battersea Power Station was illuminated Wednesday night in a rainbow of changing colors as part of an ambitious £100,000 3D projection coinciding with a new ad campaign, 'Infused with Imagination,' from Bombay Sapphire.



The imaginative design was created by Erjola Veliaj from Albania following a global competition by Bombay Sapphire and an image of the winner herself was projected onto the building in honor of her contribution. The first chapter in a new global campaign from Bombay Sapphire, 'Infused with Imagination,' the imagination installation is a specifically commissioned three-dimensional visual artwork representing the essence and character of Bombay Sapphire.

Working with some of the world’s best creatives to make the 3D spectacular projection come alive, Erjola saw her imagination become a reality at Battersea Power Station, the first of a series of 3D installations to be projected on iconic buildings in various cities around the world. The technique involved in the projection, being coined ‘4D’ by its producers, was unique to most as rather than being stereoscopic, it employed 3D lighting, CGI technology and the architecture of the building itself to produce a stunning depth.

If you never saw first their wonderful augmented reality projection, from 2010, "Project Your Imagination", take a look at this :


The "Infuse Your Imagination" television commercial:



Inspired by the word 'Infused' and constructed using the unique imagination of a design team including up-and-coming illustrator Yehrin Tong and renowned photographer, Richard Foster, the Imagination Installation is a dramatic but elegant testimonial to the brand in Tong's distinctive illustrative style.



Incorporating elements that represent the product, the 3D piece has been intricately created with over 75,000 sparkling crystals, all meticulously applied by hand and taking over 2,500 hours to fashion. The installation embodies the timeless elegance, luxury and craftsmanship of Bombay Sapphire.

Details:




Bombay Sapphire

Satirizing Satan. A Wickedly Good Ad for Dirt Devil Parodies The Exorcist.



above: the commercial mimics some memorable scenes from the original movie, such as the opening shot (above) and the Exorcist movie poster and scene (below)


Directed by Andreas Roth, this :90 second commercial for the Dirt Devil vacuum cleaner is a beautifully executed take on William Peter Blatty's, The Exorcist. Starting with the opening frame, a nod to the very famous scene used for the movie's poster (shown above), the spot does a brilliant job of echoing the horror film, only to reveal a comical and unexpected ending.



Credits:
Dirt Devil - Exorcist (90")
Brand: Dirt Devil
Product: Centrino Cleancontrol
Production Company: Filmakademie Baden-Württemberg
Creative: Andre Price
Producer: Christian Hergenröther
Director: Andreas Roth
Dop: Roland Stuprich
Music: The German Wahnsinn Team
Editor: Alexander Menkö
Postproduction: lafourmi postproduction, nhb video

GE Recreates Van Gogh Painting with Plants for London's National Gallery



above digital composite by Laura Sweet

GE (General Electric) and London’s National Gallery just unveiled an ecomaginative collaboration – an installation of Van Gogh’s famous A Wheatfield with Cypresses, made from over 8,000 living plants and on display on the western side of the National Gallery in Trafalgar Square.


above: 'A Wheatfield, with Cypresses' was painted in September 1889, while Van Gogh was a patient at the St-Rémy mental asylum.

above: More than 25 varieties of plant have been used to mimic the strong bands of color in the original picture.

The living painting has been constructed by specialist horticulture and design company ANS using over 8,000 plants of more than 26 different varieties. To create the artwork, each plant was selected for its unique colour to match the tones of the original painting.


image courtesy of GE

image courtesy of GE

image courtesy of GE

image courtesy of GE

image courtesy of GE

image courtesy of GE

image courtesy of GE

The living painting is a creative manifestation of GE’s commitment to the environment through its ‘ecomagination’ business strategy, which is concerned with meeting customers’ demands for more energy-efficient products.

The green doesn’t stop there: GE also contributed environmentally-friendly Jenbacher cogeneration heat and power engines that will help reduce the Gallery’s carbon footprint.

People can see the living wall in Trafalgar Square until the end of October.

Thanks to GE Reports and London's National Gallery for the info

Interactive Movie For Range Rover Evoque, Being Henry, Emphasizes Choices.




A new branded entertainment effort from The Brooklyn Brothers for Land Rover has you, the viewer, involved in determining the outcome of a movie, which, in turn, dictates the options on a new Range Rover Evoque.



The latest marketing effort is an interactive love-fantasy-comedy movie in which you determine what the main character, Henry, does. As you make choices for Henry, you are simultaneously personalizing your version of the new Range Rover Evoque. There are several routes you can take that feature everything from kidnapping to flirtations.

At the end of the film, whose outcome you have manipulated, you are matched with a particular version of the Evoque that was determined by the choices you made for Henry:



The short interactive film was directed by Somesuch & Co.'s Nick Gordon, and is all about choices, emphasizing the options you have when designing your own vehicle from Land Rover. It's a bit of reach, but entertaining, nonetheless.

The trailer for the interactive film:

Stills from the film:

You choose the direction in which Henry walks, changing the outcome:



Interact with Being Henry here

The brand also has an online project called "The Pulse of the City" in which you can listen to various "city shapers" talk about their cities and can view their personalized Evoque. A profile accompanied by a photo and bio allows you to view that person's journey through different international cities like New York, Madrid and Istanbul, to name a few.



You can upload your own journey here

Other attempts to get people engaged with the brand include their GPS art created with an app to create a geo-location map and share it on Facebook if you wish as well as their "Presence Project"

Range Rover

Pushing Peeps. A New Peeps Store, Easter Peeps Contests, & New Peeps Products.




More Peepular than ever.
Those colorful sugar-coated marshmallow Easter treats shaped like bunnies and chicks continue to expand their cult-like popularity. More colors, chocolate dipped, bite-sized and sugar-free versions are now available. In response to the public Peep demand, Just Born has opened their first Peeps & Company store and have launched a new dedicated e-commerce Peeps site.



About the store
PEEPS & COMPANY® is located at the very center of National Harbor's dynamic main plaza. Directly in front of the PEEPS & COMPANY® store is Seward Johnson's famous statue, The Awakening, along with sweeping views of the beautiful Potomac River. The store's location is at a converging point for residents and thousands of visitors arriving by metro bus, car, and ferries, which dock at the piers in front of the store.





In a joint statement, David Shaffer and Ross Born, Co-CEOs of Just Born, commented, "This is a momentous occasion for Just Born, our family of associates, and fans of our candy. For years, we have seen tremendous growth and excitement for our brands, and received many requests for a store in just the right location. PEEPS & COMPANY® is proud to join the community near our nation's capital."

Inside the store:

above: The Corcoran Ceramics faculty was picked by Chicago’s RTKL to create the signature tile wall for the Peeps® Company flagship retail store at the National Harbor

The stores and site are being promoted with a Peepmobile (actually called the Peepster Car for some odd reason).


Here's a little news story on the new store:


Annual Peeps contests in which people create scenes and dioramas using the Easter favorites keep on growing. Several major newspapers now sponsor Peeps contests. Instead of showing you images of multiple entries like I have in the past, there are just too many, so instead I will show you the winning entry from the Washington Posts's contest along with links to the other contests so you can view the entries and winners on your own.

The Washington Post's 2011 Peeps Contest Winner: ‘Chilean CoPeepapo mine rescue’

above: This year’s winning diorama is called "Chilean CoPeepapo Mine Rescue." It was created by Mary Jo Ondrejka, Margaret Hartka, and Bryn Metzdorf. (Narration by Holly E. Thomas) (/Video by Evelio Contreras and Akira Hakuta)

The Washington Post's 2011 Peeps contest
Denver Post's 2011 Peeps Contest
Chicago Tribune 2011 Peeps Contest
The Seattle Times' 2011 Peeps Contest
• Pioneer Press' Peeps Diorama Contest submissions
"Valley of The Peeps" contest, Allentown, PA.

Not only are the contests gaining more popularity but more and more non-edible Peeps products are being marketed. More peeps stickers, mugs, mouse pads, plushies, apparel and even golf accessories join brands like Lenox to create more branded items available from the Peeps online store.

Peeps golf balls, head covers and golf towel:

Lenox Peep tea light holders:

Peeps Silly Bands!

Mousepads:

Peeps Stainless Steel water bottles:

Peeps Jewelry:


Peeps apparel:






Visit Peeps and Company's new dedicated website which offers the above items and many more.

The Gooey origins of Peeps (courtesy of CNN):


Don't forget to see my many past Peeps Posts:

• Peeps As Pop Culture: The Peep Show II Winners & More

• PEEPS Peer Pressure! You Want Peeps Art? Here's Some Of The Best

• Washington Posts' Annual 2010 Peeps Show IV Winner, Finalists & Semifinalists

• Non Perishable Peeps Products. Everything Peeps But The Edible Ones.